Terms of Service

These Terms of Service ("Terms") constitute a binding legal agreement between you ("Client," "User," or "you") and RankForward ("RankForward," "we," "us," or "our"). By accessing or using our website, requesting an audit, or engaging our consulting services, you acknowledge that you have read, understood, and agreed to be bound by these Terms.

If you are entering into these Terms on behalf of a company, organization, or other legal entity, you represent and warrant that you possess the authority to legally bind that entity. If you do not agree to these Terms, you must discontinue use of the website and our services immediately.

RankForward provides specialized search engine optimization (SEO), answer engine optimization (AEO / GEO), technical search architecture diagnostics, and combined search visibility advisory programs for B2B and SaaS companies.

While we employ rigorous, evidence-led methodologies and industry-standard technical practices, search engines (such as Google and Bing) and AI answer engines (such as ChatGPT, Perplexity, and Google AI Overviews) utilize proprietary, non-public, and frequently updated ranking algorithms. Accordingly, RankForward does not guarantee specific search rankings, automated citation guarantees, traffic volumes, or commercial revenue results. All strategic recommendations represent professional opinions based on empirical data and market observation.

All site designs, software code, editorial content, graphics, diagnostic frameworks, and proprietary methodologies displayed on or incorporated into this website are the exclusive intellectual property of RankForward and are protected under international copyright, trademark, and trade secret laws.

For paid client engagements, custom work product specifically created for the client (such as customized audit presentations and tailored execution roadmaps) becomes the property of the client upon full payment of all corresponding invoices. RankForward retains all ownership rights in its pre-existing tools, templates, foundational frameworks, and generalized domain expertise.

Commercial pricing, scope of work, and billing schedules are scoped on an engagement-by-engagement basis and formalized through a written proposal, invoice, or Statement of Work (SOW).

• Diagnostic Audits: Defined one-time audits and initial strategic roadmaps are invoiced in full upon kickoff.
• Monthly Advisory Retainers: Ongoing search visibility programs are billed monthly in advance unless agreed otherwise in writing.
• Invoicing & Due Dates: Invoices are payable upon receipt or according to the explicit terms indicated on the invoice. Overdue payments may result in temporary pause or termination of active workstreams.
• Refunds: Because advisory services involve reserved specialist capacity and customized analysis, fees paid for completed or in-progress advisory work are non-refundable.

To the maximum extent permitted by applicable law, in no event shall RankForward, its founder, contractors, or partners be liable for any indirect, incidental, consequential, special, or punitive damages, including without limitation lost revenues, lost business, loss of data, website downtime, or algorithm-driven traffic drops imposed by third-party search platforms.

Our total aggregate liability for any and all claims arising out of or related to our website or any consulting engagement shall under no circumstances exceed the total fees actually paid by you to RankForward in the three (3) months immediately preceding the event giving rise to the claim.

Both parties agree to hold in strict confidence any confidential, proprietary, or business information disclosed in connection with prospective or active engagements.

RankForward will never disclose your internal business metrics, analytics accounts, unreleased product roadmaps, or proprietary technical documentation to any third party without your explicit prior written consent, except where required by lawful subpoena or judicial order.

Either party may terminate an engagement in accordance with the cancellation terms set forth in the governing Statement of Work. For standard recurring monthly retainers without a multi-month commitment, either party may terminate by providing thirty (30) days' prior written notice.

Either party may terminate immediately if the other party materially breaches these Terms and fails to cure such breach within fourteen (14) days of receiving written notice. Provisions regarding intellectual property, limitation of liability, confidentiality, and governing law shall survive any termination.

These Terms and any disputes or claims arising out of or related to their subject matter shall be governed by and construed in accordance with the laws of the jurisdiction in which RankForward operates, without regard to conflict of law principles.

Any legal action, suit, or proceeding arising under or in connection with these Terms shall be instituted exclusively in the competent courts located within RankForward's operating jurisdiction, and each party consents to the jurisdiction of such courts.

If you have questions regarding these Terms of Service or wish to request custom enterprise agreements, please reach out to us: